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 Red Ribbon Leadership Program

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Each fall, Red Ribbon Week is celebrated across America to promote the importance of a healthy, drug-free lifestyle among our youth.


Each year, outstanding students from Mobile and Baldwin County are selected as individuals who exemplify the 6 pillars of Character promoted by the Character Counts initiative and the Drug Education Council. These include trustworthiness, respect, responsibility, fairness, caring, and citizenship.


These young student leaders work with their School Red Ribbon Coordinator to lead Red Ribbon activities on their school campus during Red Ribbon Week.  These students are also challenged to plan and execute a community service project to help their peers build a connection to the community and encourage healthy lifestyle choices.

The 2023 National Red Ribbon Week was October 23rd - 31st. However, we encouraged each school to celebrate Red Ribbon during a week in October or November that is most suitable for them. Our Red Ribbon Leadership Awards Kick-off event at the Daphne Civic Center was held on September 25th, 2023.  This year's theme was "We Love Our Veterans & First Responders!" We encourage the students to consider this theme when planning their community service project and Red Ribbon Week activities. 

We encouraged each school to choose a Red Ribbon leader to organize the week’s activities and rally the student body to be healthy and drug-free. Then we challenged each student leader to plan a community service project. Project information must be submitted by 4:00 PM, Friday, March 15th, 2024. We ask that you please send us pictures and videos of what your student leader is doing and we will share them on all of our social media platforms (Instagram, Facebook & Twitter).

Email Gail Hooper or Vandlyn Pierre with all photos/videos/etc.

October 23rd - 31st, 2023

Observed each year in late October, Red Ribbon Week promotes the importance of a healthy, drug-free lifestyle among our youth. The 2023 National Theme for Red Ribbon is “Be Kind to Your Mind. Live Drug Free."


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Please contact the Drug Education Council with any questions:


Gail Hooper,

Vandlyn Pierre

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