Red Ribbon Leadership Program

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Each fall, Red Ribbon Week is celebrated across America to promote the importance of a healthy, drug-free lifestyle among our youth.


Each year, outstanding students from Mobile and Baldwin County are selected as individuals who exemplify the 6 pillars of Character promoted by the Character Counts initiative and the Drug Education Council. These include trustworthiness, respect, responsibility, fairness, caring, and citizenship.


These young student leaders work with their School Red Ribbon Coordinator to lead Red Ribbon activities on their school campus during Red Ribbon Week.  These students are also challenged to plan and execute a community service project to help their peers build a connection to the community and encourage healthy lifestyle choices.

This year’s National Red Ribbon Week is October 23rd - 31st. We are sad to announce that due to the rising numbers of COVID-19, our Red Ribbon Leadership Awards Kick-off event at the Daphne Civic Center on September 27, 2021 is CANCELLED. However, we still encourage your school to celebrate Red Ribbon during a week in October or November that is most suitable for you and your student body.

We also encourage each school to choose a Red Ribbon leader to organize the week’s activities and rally the student body to be healthy and drug-free. Then we challenge each student leader to plan a community service project using this year's theme:  “We Love Our Healthcare Heroes!” We ask that you please send us pictures and videos of what your student leader is doing and we will share them on all of our social media platforms (Instagram, Facebook & Twitter). Email with all photos/videos/etc.

Click here for Student Leader Registration Form

October 23rd - 31st, 2021

Observed each year in late October, Red Ribbon Week promotes the importance of a healthy, drug-free lifestyle among our youth. The 2021 National Theme for Red Ribbon is “Drug-Free Looks Like Me!."




Please contact the Drug Education Council with any questions:


Jane Bartlett Pappas,

Gail Hooper,